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Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. Southwestern University (SU), a distinctive, residential, undergraduate liberal arts college, announces a search for a Vice President for Integrated Communications (VPIC). This position serves as the University's Chief Communications and Marketing Officer (CCMO). Under the leadership of President Edward B. Burger, Southwestern is seeking to build on its success as a national liberal arts institution. Reporting directly to the President and as a member of the Senior Staff, the VPIC/CCMO will be responsible for the University's comprehensive marketing and communications plan (internal and external), in order to advance the institution's vision and academic mission, contribute to attaining advancement and enrollment goals, and enhance Southwestern's overall national and international reputation. The VPIC/CCMO will direct the Office of Marketing and Communications. With this team, the VPIC/CCMO will create clear, compelling and consistent messages disseminated through innovative and integrated methods that leverage Southwestern's distinguished reputation, outstanding students, excellent faculty, dedicated staff, engaged alumni, parents, friends and foundation supporters, and dynamic executive leadership. The VPIC/CCMO position provides the opportunity for significant institutional influence and highly visible career-enhancing achievement. The University welcomes applications from individuals with academic and/or non-academic experience and is particularly interested in candidates with demonstrated creative accomplishments as well as strong skills in managing a team of creative individuals and the ability to strategically tell integrated stories. Nominations are also welcomed and encouraged. About Southwestern Southwestern is Texas' oldest institution of higher learning, originally chartered under the Republic of Texas in 1840. Located in Georgetown, where the quality of life is exceptional, Southwestern is just 25 miles north of Austin, the state capital and one of the nation's most vibrant cultural and hi-tech centers. Georgetown is located in Williamson County. Southwestern is a community of learning grounded in meaningful relationships. SU's small size and independent character afford a distinctive way of engaging broader worlds of social and political life. Participants in this community are global' citizens. Each has a stake in the whole and all play parts in the decisions that shape the common life. SU's Core Purpose, to foster a liberal arts community whose values and actions encourage contributions toward the well-being of humanity,' reflects the University's values and underscores its historic connection with the United Methodist Church. The University offers majors that lead to Bachelor of Arts, Bachelor of Science, Bachelor of Music, and Bachelor of Fine Arts degrees. Small class sizes, close interaction between students and faculty known for their teaching, scholarly and artistic abilities, and an emphasis on experiential learning coalesce to form the extraordinary academic character of the University. Outside the classroom, students at Southwestern enjoy and sustain a vibrant program of campus life activities. More than a third of all students study abroad and most take advantage of leadership and service opportunities by participating in Southwestern's 90+ student organizations. Student-athletes compete on one or more of 20 NCAA Division III varsity teams, with football and women's lacrosse being the most recent additions to the intercollegiate program. Largely due to student initiative, Southwestern was the second university in Texas to sign the Talloires Declaration, a formal commitment to sustainability in higher education. Beyond the campus, students are civically engaged and volunteer in the community at more than twice the national average. More than half of all Southwestern students complete at least one internship experience and roughly 90 percent find employment or are accepted to graduate/professional schools within 10 months of graduation. The Agenda for the VPIC/CCMO The VPIC/CCMO will both shape and tell Southwestern's story in a dynamic way which informs the world about the University's transformative power. President Edward Burger The Chief Communications and Marketing Officer will be a significant contributor to Southwestern's future. This person is expected to be an energetic leader with a background in strategic planning and brand management, and to demonstrate evidence of effective management of an integrated marketing and communications team. This person will be responsible for managing the University's brand and leading collaborative efforts among all constituencies to ensure unified, strong and clear messaging. The specific expectations for the VPIC/CCMO include:. Work proactively and closely with the President and Senior Staff to strategically position the University in competitive contexts. Create compelling and persuasive messaging and communications for the University leadership around Southwestern's unique collegiate experience/offering, focusing on Paideia and Mosaic. Skilled in communicating complex, multifaceted concepts in a digestible way to a variety of stakeholders. Aggressively seek and develop high-visibility speaking engagements for campus constituents in key regions and states outside of Texas as part of Southwestern's effort to extend its geographic reach and accelerate its recognition as a leading, elite liberal arts college nationally.. Working closely with the President, Senior Staff, and other key leadership, develop and prudently manage realistic budgets that support successful outcomes for major initiatives of the University's strategic plan. Proven experience in identifying and managing cost-effective external service providers, including marketing and PR agencies, media firms, freelance support, etc.. Provide leadership as part of a campus-wide team to expediently develop and disseminate communications across campus and beyond regarding crisis situations and emergencies with focus on sensitivity, timeliness, discretion and the reputational integrity of the University.. Implement processes, protocols and systems to operationalize and prioritize work, adhere to deadlines, and help the department function efficiently and cost-effectively.. Transition the department from its current marketing focus to a true marketing and communications focus, with special emphasis on rebuilding the communication function, and building out more robust digital and web capabilities. Proven experience in recruiting, training, and retaining exceptional colleagues.. Demonstrated experience in the value and belief systems of Gen Z as they pertain to enrollment marketing strategies and tactics. Success in marketing to high-potential prospective students and transfer students. Deep knowledge of market research and digital marketing including paid search, paid social, digital display, analytics and also the changing landscape of social media platforms. Expertise in finding and exploiting blue ocean marketing opportunities. An early adopter of new marketing technologies and tactics. Relentless focus on measurement and ROI.. A strong understanding of and respect for the University's external stakeholders, i.e. alumni, parents, friends, foundations, and others, and the major role they play in the success of the University and the achievement of our strategic plan's goals.. A strong understanding of the priorities of the University's fundraising efforts, how they align with the University's strategic plan, the ability to articulate them broadly and intentionally weave of them into University communications whenever possible.. An innovative thinker whose strategic and collaborative approach and ideation skills will support non-traditional and cost-effective ways to support the communication needs of a wide range of constituents. The ability to work with colleagues to identify and eliminate legacy work that provides minimal value to the objectives and goals of the strategic plan in order to redeploy assets for more productive purposes.. Highly experienced in creative direction; proven ability to assess creative product against key tenets of the Southwestern brand to ensure consistent messaging, prioritization of messaging, and the true voice and tone of the University.. The VP must be a strategic doer with exceptional skills in strategic planning and market research paired with a willingness to roll up one's sleeves to ensure excellence in execution. Demonstrated ability to multi-task and serve multiple constituents often with competing priorities at a transformational time for Southwestern.. Southwestern is an inclusive community that prides itself on its cultural and ethnic diversity as well as its openness to a diversity of perspectives. Given this ethos, the VP must support and advocate for all students, faculty and staff as well as the University's strategic vision and direction.. How to Apply Application materials will be accepted through Interfolio at apply.interfolio.com/66029. Interested persons should submit all requested materials, including a letter of interest, resume, and the names and contact information of three professional references. If available, candidates may also include their electronic portfolio (or links) as supplemental materials. Unfortunately, email and paper applications or hard copy portfolios will not be accepted. The Search Committee will review all completed applications until the position is filled and plans to move quickly through the search process. Ideally, the target start date for the selected candidate is late fall but is negotiable. Interested individuals are strongly encouraged to submit application materials as quickly as possible. All offers of employment are contingent on successful completion of the University's Background Check Policy process. Southwestern University is committed to fostering a diverse educational environment and encourages applications from members of groups traditionally under-represented in academia. EOE/M/F The Chronicle of Higher Education. Keywords: VP of Communications, Location: Georgetown, TX - 78626
Associated topics: advertise, business, cmo, community, demand generation, lead generation, presale, product market, relation, university relationship

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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