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Our marketing division has an immediate opening for a Social Media Coordinator to work out of our Williamsburg office. The Social Media Coordinator will work collaboratively with the marketing department, and PR team. The right candidate will be organized and skilled in media, and have a minimum of 1-2 years of experience.
DUTIES (include and are not limited to):
-Research the preferences of the target audience
-Discover any current trends that may be applicable
-Develop, implement, and manage our strategy for each social media platform
-Create engaging content in text, image, and video format
-Design social media posts that will sustain the curiosity of readers and create a buzz around any new products or services
-Collaborate with designers and copywriters on creating informative, attractive content
-Measure all web traffic
-Report on online feedback and reviews from fans and customers
-Create an optimal schedule for posting, considering both customer engagement metrics as well as web traffic
-Oversee the layout of all social media accounts
-Suggest new methods to attract prospective customers, such as competitions or promotions
-Coordinate PR efforts with PR team
Required Skills:
-BSc/BA degree in Marketing, New Media, or a related field
-Previous experience working as a Social Media Coordinator or in a similar role
-Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram
-Previous experience doing audience research and buyer persona research
-In-depth knowledge of Google Analytics, keyword research, and SEO
-Ability to deliver creative text, image, and video content
-Familiar with marketing channels and online marketing strategies
-Familiar with web design and publishing
-Ability to grasp future digital technology trends and act on them proactively
-Ability to multitask
-Strong analytical skills
-Excellent communication skills
-Critical thinker
-Excellent time-management skills
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