• IPG Mediabrands
  • $58,685.00 -105,150.00/year*
  • New York , NY
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 172 W 104th St

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Position Summary

The Associate position is an entry level role within the Communications Design discipline requiring an eager, proactive and energetic person who is passionate about media, marketing & consumer behavior. The Associate is an important position within the Communications Design process, assisting in the creation of communications design briefs to help deliver on our clients business objectives.

In this role you will learn the fundamentals of Communication Design and how to use our proprietary tools to quantify how different communications scenarios perform against business goals. You will become the supportive backbone of your team and will be mentored and trained by various members of the department.

You should be curious about how brands grow and how diverse communications approaches work to create a difference for categories and brands.

Essential Functions

  • Assist Communications Designer and Sr. Designer with communications plan development
  • Assist in getting timely responses to adhoc client requests as required
  • Learn how campaign reporting and analysis is done
  • Accurately load and maintain planning details within agency financial systems
  • Help compile POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category
  • Attend team brainstorming sessions with other internal partners to learn how to generate creative & compelling connections ideas
  • Participate in departmental projects as requested
  • Support new business needs as required
  • Qualifications


  • Bachelor s degree in related field or equivalent work experience
  • Work Experience:

  • Internship in related field and relevant course work strongly preferred
  • Skills:

  • Proficiency with Microsoft programs, especially Excel and PowerPoint
  • Ability to communicate concisely and clearly, both written and oral
  • Strong organizational and analytical skills
  • Proven ability to work independently and as part of an integrated team
  • Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
  • Passion for consumer behavior and what motivates audiences to react
  • Proactively seeks to solve problems with creative solutions
  • About Us

    Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That s why we ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central craft centers Client Advice and Management, Strategy, Communications Design, Partnerships, and Analytics.

    Associated topics: advertising, affiliate, analyst marketing, data analyst, editor, marketing coordinator, marketing manager, media, sales and marketing, sales marketing

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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