The Art Director (AD) is responsible for the generation and execution of creative concepts from idea to design through finished product. Understand and ensure adherence to client s marketing strategies and objectives, meeting deadlines on client projects. Assist Art Supervisor on larger, more complex projects. Work with Copywriter to generate concepts. Develop active listening skills and collaborate with the brand team.
Creation and Execution
Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative partner. Learns to focus on the idea first, then the execution. Maintain proper layout and conceptual execution throughout all phases of campaign.
Understand marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas appropriate to the client marketing strategy.
Possess working knowledge of product challenges in relation to overall market
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency
JOB DUTIES & RESPONSIBILITIES
Understands the creative brief and the role it plays in creative development and Client management.
Understands marketing plans, including objectives and strategies and how success will be measured.
Exhibits solid understanding of marketing discipline.
Incorporates client input into ongoing projects.
Contributes innovative ideas appropriate to the clients marketing strategy.
Develops understanding of audience needs (e.g., physicians, patients, sales reps).
Develop medical knowledge in therapeutic areas of primary accounts.
Creation and Execution:
Firm grasp of how jobs move through the agency.
Exhibits strong/active listening skills.
Maintains quality control (proper layout and conceptual execution) throughout all phases of campaign execution.
Approve CAD proofs, press proofs and other supplied services; color break dummies for release with disk.
Develop smart, single-minded ideas that are on strategy.
Able to present concepts and layouts to senior creative team members.
Organizes and communicates thoughts well.
Defends strengths of concepts while remaining open to alternatives and further explorations.
Exhibits decisive problem solving ability.
Must be able to develop a range of creative executions for each project and effectively collaborate with creative copy teams to ensure the copy supports the concept.
Works with and benefits from colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.
Communicate with team members at all times regarding deadlines, revisions, quality control and new work.
Possesses working knowledge of product challenges in relation to overall market.
Works on multiple projects simultaneously and meet with clients.
Works with copywriter to support creative approaches to communicate the client s message about the product for both the overall campaign.
Oversees creation of concept roughs for presentation to client.
Provide technical knowledge ensuring timely completion of project.
Solves problems within areas of direct responsibility.
Understands how budgets and schedules are developed
Demonstrates full understanding of Vantage/billing process and importance of timely recording of hours.
AREA OF STUDY
Marketing, Advertising, Communications, or Related Field
LICENSES & CERTIFICATIONS
AREA OF EXPERIENCE
Internship in Marketing/Advertising
KNOWLEDGE & SKILLS
Adobe Creative Suite
Solid knowledge in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
Ability to work effectively in a team environment to build and foster collaborative environment
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them
Possesses a creative mind* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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