Brand Marketing MBA Intern - Summer 2020

Employment Type

: Full-Time

Industry

: Media



Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; the upcoming Disney subscription video service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

Responsibilities:
A Day in the Life...
Analyze and track the competitive marketplace for sports broadcasters and emerging sports streaming platforms, with a focus toward branded communications and brand positioning
Collaborate with Acquisition and Lifecycle marketing teams to ensure ESPN+ brand consistency across consumer touchpoints
Interface with Disney Streaming Services and ESPN marketing teams to evaluate performance of brand-specific marketing campaigns
Work with ESPN+ business unit to assist with development of brand marketing, event marketing, and sport-specific marketing campaigns
Develop and execute market research plans for key strategic segments
Develop reporting and analysis frameworks based on business Key Performance Indicators
Assist with development and maintenance of brand style guides for distribution to internal and external partners

Basic Qualifications:
What we are looking for…
Direct experience in a marketing, strategy, or business operations role
High degree of comfort and proficiency working with large data sets and building presentations for business leaders
Process-oriented with a strong attention to detail
Strong proficiency with language, including written and verbal communications
Basic understanding of digital communications and advertising channels and technologies
Adaptable, can embrace both change and ambiguity while continuing to drive projects forward
High degree of comfort and proficiency working with large data sets and building presentations for business leaders
Self-starter with a bias toward collaborative problem-solving

Preferred Qualifications:
Media/Entertainment Industry Experience
Sports Marketing Experience
Marketing Agency / Marketing Platform Experience
Previous competitive and market research experience

Required Education
Must currently be enrolled in an MBA program and taking at least one class – OR – be a recent graduate (Dec 2019) of an MBA program.
Preferred Education
MBA from a top-tier University

Additional Information:
Internship Eligibility:

Must be enrolled in an MBA program taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR a Dec 2019 graduate of an MBA program OR currently participating in a Disney College Program or Disney Professional Internship while enrolled in an MBA program

Professional Internship:

Must be at least 18 years of age
Must not have completed one year of continual employment on a Disney internship or program.
Must possess unrestricted work authorization
Must provide full work availability during Program Length (listed below)
Must provide own transportation to/from work
Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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