• Apartment Therapy, LLC.
  • $116,880.00 -143,160.00/year*
  • New York , NY
  • Entertainment
  • Full-Time
  • 172 W 104th St

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The Social Media Manager will report to the Director of Audience Growth as a member of our Audience Growth team. The Social Media Manager will work closely with the editorial and video teams to lead Apartment Therapys social media strategy. The Social Media Manager will be responsible for developing, executing, and iterating the social media and social video strategy for Apartment Therapy Media to increase engagement, heighten brand awareness, broaden creativity, and drive traffic back to our websites. This position is based in New York City.

  • Oversee all social media content strategy for multiple social platforms, including but not limited to Facebook, Instagram, Twitter, Pinterest , and Flipboard
  • Effectively translate data into understandable and actionable insights to drive strategy
  • Increase referral traffic to Apartment Therapy through social media
  • Strategize and create innovative Instagram programs
  • Work with the video department to grow and increase all social video initiatives, including, but not limited to, YouTube, Facebook, Instagram, and Twitter
  • Work with the editors to create a content-specific platform to hit on each social media platform
  • Leverage Apartment Therapy Medias brand authority to create partnerships with influencers and other media organizations
  • Remain informed on trends in the social and digital media industries and communicate them to the team.
  • Cultivate relationships with social and content platforms leaders at Facebook, Pinterest, Instagram , Flipboard, Apple News, Smart News, and others
  • Constantly develop new, groundbreaking ways of engaging our audience, increasing referral traffic and deepening our reach
  • Work with the Sales teams and Creative Studio to help create meaningful, on-brand content that resonates with the Apartment Therapy audience
  • 35 years of experience in digital media or social media marketing
  • In-depth knowledge of Facebook Business Manager, Instagram, Twitter, Curalate, YouTube
  • A strong eye for content that suits different platforms
  • An ability to synthesize concepts and written materials into succinct, visual content
  • Insight into how social platforms operate and create engagement
  • Analytically-driven to use data to create meaningful insights
  • Detail-oriented in writing, communication, and organization
  • A strong, distinctive voice, with an ability to engage Apartment Therapys audience
  • A sense of humor, with an awareness of current events, trends, and food topics
  • Ability to balance multiple priorities, and to adjust strategy and execution in the face of new information
  • Experience with Google Analytics, Omniture , or Parse.ly
  • Experience in Curalate (Like2Buy), Social Flow, Twitter Ads, Crowdtangle, Chartbeat, Photoshop
  • Skilled iPhone photographer / videographer
  • Examples of published work
  • Experience with home/lifestyle media
  • Managerial experience

  • Associated topics: cnbc, comedy writer, contributing editor, product description specialist, proofread, publishing, script, scriptwriter, social media, writer

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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